St. Louis-based WellBeing Brewing Company is reinventing the non-alcoholic category with the release of WellBeing Victory Wheat, the first-ever non-alcoholic craft beer with all-natural electrolytes to keep consumers hydrated and vitalized. Being billed by the company the “World’s Healthiest Beer,” the beer will hit store shelves in mid-May.
WellBeing Victory Wheat is an American golden wheat brewed with a hint of orange and upgraded with Buoy, a formula of flavorless electrolytes developed to meet the hydration standards of the World Health Organization. With Buoy’s hydrating electrolytes, antioxidants, and B vitamins, Victory Wheat is the ideal beverage for last calls, hot days, and workout recovery.
“WellBeing was started to create an entirely new category: non-alcoholic craft beer. We always knew we would make amazing, functional, and innovative styles,” said Jeff Stevens, founder of WellBeing Brewing Company. “WellBeing Victory Wheat not only tastes delicious, it provides health benefits no other beer can deliver.”
Non-alcoholic and fortified with electrolytes, vitamins, and polyphenols, WellBeing Victory Wheat is a perfect way to celebrate and hydrate, Stevens added.
Adding electrolytes in WellBeing Victory Wheat’s brewing process marks a major health milestone for the beer category. Seventy-five percent of Americans are chronically dehydrated, according to the Centers for Disease Control and Prevention, and conventional beer adds to dehydration because of the alcohol.
“Dehydration prevents your brain and body from functioning optimally, and most of us are living our lives under the optimal hydration level,” said Dr. Lianli Li, PhD in Pharmaceutical Sciences and President of Gateway Pharmaceutical in St. Louis, who helped Buoy’s founders create their electrolyte formula. “WellBeing Victory Wheat gives consumers the opportunity to enjoy craft beer without sacrificing hydration or health.”
With Buoy’s electrolyte boost, WellBeing Victory Wheat delivers vital nutrients, including:
- Protein: 3g
- Carbohydrates: 16g
- Fat: 0
- Sodium: 87mg
- Potassium: 42mg
- Chloride: 183mg
- Magnesium: 3mg
- Vitamin B5: 9mg
- Vitamin B6: 12mg
- Vitamin B1: 6mg
- Calcium: 2mg
“We made Buoy so you don’t have to think twice about hydration,” said founder Buoy Daniel Schindler. “Buoy has no sugar or calories and can be added to any kind of drink without compromising the flavor.”
WellBeing Victory Wheat contains a similar number of electrolytes as a serving of Gatorade, but without the added sugar and calories of a typical sports drink.
“It’s a far tastier Michelob Ultra meets Gatorade, without the stuff athletes don’t want,” said Stevens. “Alcohol is so dehydrating, and the added sugars and artificial junk in sports drinks just don’t make sense.”
The electrolytes in WellBeing Victory Wheat help replenish the body’s vitamins and minerals so that consumers can enjoy the naturally-occurring health benefits of beer, including polyphenols — micronutrients packed with antioxidants and anti-inflammatories.
WellBeing Victory Wheat will be sold in a four-pack of 16-ounce cans at Whole Foods markets in Missouri, Kansas, Tennessee, and Colorado, and other select retailers beginning May 15, 2019. It is available for online purchase at WellBeingBrewing.com.
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