Terrain Magazine, the definitive guide to outdoor recreation and active living in St. Louis, announces that it has been acquired by a new partnership group and will henceforth operate as the flagship publication of Terrain Media LLC. The new partnership group consists of Terrain founder and editor/publisher Brad Kovach and local entrepreneur Roo Yawitz, who owns Big Muddy Adventures, Boathouse Paddle Co., and The Gramophone.
“After five years of sustained growth, it’s exciting to have established Terrain Media with Terrain Magazine at its core,” said Kovach. “Roo’s experience with launching and building new businesses, our expertise at publishing, and a combined passion for outdoor recreation and community development makes for an incredible partnership.”
Terrain, which launched in January 2014, marked the recent acquisition by redesigning its print edition. “We did a number of things to freshen the look,” said Kovach. “We added more white space and eliminated some of the busyness from the previous design. This created room for more imagery, which we plan to put to good use.
“We also introduced new departments, or columns, based on interest. They include running, cycling, hiking, climbing, paddling, camping, mind and body, and craft culture. The latter will focus on independent beer, wine, and spirits and how these beverages comingle with outdoor recreation,” Kovach continued. “The idea is to simultaneously broaden our scope and provide specialized content for our top user groups.”
Terrain Media will share a workplace with Big Muddy Adventures on a 1.5-acre property that is under development at 6760 Southwest Avenue just east of Maplewood in the Ellendale neighborhood of St. Louis. Planned amenities upon completion include coworking offices, indoor and outdoor event space, and indoor and outdoor storage for recreational gear and equipment.
“Our ambition is to create an ‘outdoor hub’ where our companies and others like them can work under one roof and help cultivate the local outdoor industry and culture,” said Yawitz.
More information about the ongoing development of the property will be available later in 2019 from Terrain Media, which will manage the space.