The USA Synchronized Swimming team will be stand outs in the 2016 Olympic Games for many reasons. Besides their hard driving training, their new swim suits will be coming from St. Louis small business and 2013 Arch Grants recipient Triflare, which produces high-performance, female sportswear…with flare.
Andrea Robertson, Founder and CEO of Triflare, initially conceived of the brand and product after being tired of the performance suits that were available to women. Andrea raced on the triathlon race circuit for 15 years and grew tired of the limited selection of (usually black) suits.
“Kim Mclean (Triflare creative director/lead designer) and I have a very systematic approach to our designs. We love to make statement pieces for women that excite women who are getting ready to race and train. Looking strong and bold can increase passion for the sport,” said Robertson.
The contract with the USA Synchronized Swimming team was finalized in early February. Triflare will be producing the suits for the team through 2017.
“USA Synchro is excited about the establishment of the sponsorship with Triflare,” COO and Transition Director of USA Synchro Kevin Warner says, “We feel that the uniqueness of the Triflare competitive synchronized swimming suits will be a significant step to our team’s success in the future. The possibilities that we now possess make this an extremely valuable endeavor. We are happy to have Triflare part of our team.”